BRAND

Word Mark

The Wordmark is the most crucial element of FUSIONTEX communication, symbolizing the FUSIONTEX image. Therefore, standards and principles regarding applications must be observed to prevent damage to image due to identity distortion, change, or abuse and deliver a consistent image.

WORD MARK A GRID SYSTEM

The wordmark grid system is a mapping standard aimed at maintaining a consistent image for FUSIONTEX. It is used when computer files cannot be used—for example, with certain media such as large signs and murals. Distortions are taken into account, with the suggested grid system proportion standards used for exact mapping.

Logo Mark

The symbol mark is the most crucial element of LET ME LIGHT communication, symbolizing the LET ME LIGHT image. Therefore, standards and principles regarding applications must be observed to prevent damage to image due to identity distortion, change, or abuse and deliver a consistent image.

LOGO MARK B

The symbol mark grid system is a mapping standard aimed at maintaining a consistent image for LET ME LIGHT. It is used when computer files cannot be used—for example, with certain media such as large signs and murals. Distortions are taken into account, with the suggested grid system proportion standards used for exact mapping.

Grid system

Space regulations

Space regulations are the minimum space required to maintain the formativeness of symbolic objects.
When applied, the interior of a clear space should avoid using intrusive graphics elements other than the basic system elements (e.g., logotypes).
Minimum usage regulations designate the minimum specification that can be recognized while maintaining the formativeness of marks, and they shall be observed when used.

Word Mark Color Version

Standards for background color brightness

The rule is to use a white background, which makes I2RTech’s colors most recognizable.

White backgrounds express FUSIONTEX colors most accurately, so they should be used as a rule; as long as FUSIONTEX images are expressed well, however, various brightness levels can be used. These are guidelines for color usage to guarantee consistent expression regardless of the conditions; care must be exercised to maintain the exact color expression.

White backgrounds express LET ME LIGHT’s colors most accurately, so they should be used as a rule; as long as LET ME LIGHT images are expressed well, however, various brightness levels can be used. These are guidelines for color usage to guarantee consistent expression regardless of the conditions; care must be exercised to maintain the exact color expression.